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But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design.


Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry that’s unhappy for a reason is a problem, a client though.

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This is quite a problem to solve, but just doing without text won’t fix it. Using test items of real content and data in designs will help, but there’s no guarantee that every oddity.

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